The article title looks simple and innocent enough. But do you know that a lot hinges on this innocent little sentence? Whether the article performs or not depends on how well the content is ranked in the search engines. To rank articles, search engines pay a lot of attention to the title of the web page. Here is how rankings work in the search engines.

Broad match - The web visitor uses a broad keyword phrase, and the phrase appears in the article title. So it appears in the search results. Usually, traffic is less targeted due to the broad nature of the keyword phrase. For instance, the web user uses the search phrase "internet marketing" (without quotes). Your title contains the word "marketing", so it appears in the search results.

Phrase match - Phrase match is more targeted than broad match. Using the example above, your article will appear in the search results if the visitor searches for "internet marketing" or "marketing internet".

Title tag Optimization
The Title Tag is an HTML code that shows the words that appear in the Title bar at the top of web browser. Title Tag is an important Tag amongst other SEO options. It communicates the theme of the webpage for human and search engines gather information about website.

Modifying Headings
Heading tags (H1 through to H6) are given more weight by search engines than regular body text. So we should use them wisely to strengthen the page's overall keyword theme. Among all heading tags H1 tag is the most important. It should be placed at the top of content so that visitors can easily understand what the content of the page is about.

Internal Linking
If you do right internal linking then you can improve your website over all usability. By linking to relevant content to your readers so it becomes more effective than your main navigation.

Tag Tip One: Consistency. Try to stick with the same title tag format throughout your web site. That is, keep the same title tag format on each page.

Tag Tip Two: Format. How should you format your title tag? A popular format, and the one that I use myself, is to start your title off with that specific pages main keyword, then add a little human filler (words to make it into a readable sentence so you're not just stuffing keywords into your title), then add a vertical pipe (that's this | thing) then on the other side of the pipe, type your brand or web site URL or company name

Some SEO people like to lead with the brand name and follow with the keyword...I don't think it really matters, it's really just a matter of personal style preference.

Tag Tip Three: Keywords. Only use ONE keyword (or one keyword phrase) in your title tag. Each web page should primarily be about one major theme. Your title tag should reflect that. Don't, under any circumstances, try to cram keywords into your title tag.

Tag Tip Three: Keywords. Only use ONE keyword (or one keyword phrase) in your title tag. Each web page should primarily be about one major theme. Your title tag should reflect that. Don't, under any circumstances, try to cram keywords into your title tag.

Tag Tip Four: Length. How long should your title tag be? I'm a firm believer in "shorter is better". Try to get the main theme of your web page across in as few words as possible. Typically ten to twelve words is ok....I really wouldn't go much over that.

Title Tag Tip Five: Automation. You can automate this process with wordpress. Usually you'll see wordpress create title tags with the name of your blog post followed by a vertical | pipe and then your blog name. If yours doesn't do this, play around with the settings. If you need to break out of this format for any reason, the All-in-One SEO Pack has the ability to write separate title tags for each blog post. I've written about that free plugin before so just run a quick search above for more info.