One of the main reasons we do on page SEO is to communicate with the search engines. If you think of the code on your website page as being a conversation with Google, you can instruct the search engine to do what you want when it comes to indexing your website.

Internal linking is one important bit of conversation you can have with the search engine that will tell it exactly what keyword phrase you would like to be ranked for and which pages in your website are the most important. Here are a few guides to go by when creating your internal links.
Every page on your site should have a link to your main domain name. Linking to your main domain will tell Google that it is a very important page in the whole scheme of things.

Avoid naming your main page links as "home". Make the anchor text of the link your keyword. This will let the spiders crawling your site know that the keyword is important to the website because it is linked on every page.

Every page should also have a link to your Sitemap. This will ensure that the spider crawls through, and indexes, every page on your website. If you do not want the search engines to index a certain page, do not include it in your Sitemap.

When linking to your main domain name. Do not add extensions to it that are not necessary. ie: index.html.

If you use the www. in front of your domain name, make sure you do for ALL of your linking. Do not make some links with and some links without. The search engines see those as two separate destinations and you will not only water down the effect of the internal links, you will also create duplicate content in the search engine's eyes.

Create some deep links within your pages. Deep linking is when you link to any page within the site that is not the main page. Make these pages anchor text links to the appropriate related keywords.

Obviously you should have a website so that it can rank well in search engine listings. As it is a well known fact, SEO (search engine optimization) is done on a website to improve your ranking so that it can get high traffic and then be displayed on serps (search engine resultant page). SEO has refined itself in many ways due to intense competition on the internet.

SEO is mainly achieved by the combination of 2 main factors mainly on page and off page factors.

On page SEO refers to the text and content on your web site pages. It acts as the foundation for your ongoing SEO process. Work on your website and content, so that the search engine can find your webpage when searching for your web sites for a particular keyword. This has a significant impact on search engine results you should make your site as search engine friendly as possible.

1. Use your keyword in your site title, URL and description
Putting your keyword into your page title, description and URL is a basic on page SEO factor and should be done whenever possible. This makes it a lot easier for the search engine spiders to to find out whats your page about.

2. Keyword Density should be between 1-3%

Try to use your keyword 1to 3 times per one hundred words. Using a higher keyword density may result in getting banned from Google. Write for your reader, not for the SEs!

3. Anchor Text
Use your keyword in your anchor text. This will boost your SERP enormous, and it´s nearly no work for you!