Search Engine Optimization, or SEO, is a science of sorts that would enable you to ensure a favorably prominent position for your website in search engine results pages (SERPs). And since 80% of your traffic would come from the search engines, SEO methods take on a critical importance in the success of your online endeavor.

Off page SEO is all about the things you could to get a high page rank (PR) for your website after it has already gone live. These are the things which you actually execute outside the pages of your website, hence the name of this type of SEO.

Building your link popularity involves increasing the number of websites that will link to yours. This is easier said than done. It's not a matter of getting reciprocal links like "you link to me and I'll link to yours." Google, in particular, despise reciprocal linking. You have to get unilateral links to your website.

The best way to do this is by ensuring that you have unique, highly informative content. Really, this is the number one strategy to invite websites to link to yours. But your content in the realm of on page SEO, and it is assumed that you have made all efforts to ensure great content.

What are the other ways by which you could build your link popularity? Try the following techniques:

Off-Page SEO For Organic Traffic
Let's turn our attention to off-page SEO, which is even more important to our website rankings than on-page SEO. In fact, off-page SEO is the most important thing of all if we are to pursue organic traffic - organic traffic being those people who find our site via a search engine search. Statistically its been shown that organic traffic converts to buyers more than any other form of traffic, and thus its incredibly important to try to court this type of traffic.

There is one aspect to off-page SEO and that is backlinks. Backlinks! If our site has no backlinks then we will almost certainly suffer a lack in website visitors if we are courting organic traffic single-purposely. Backlinks are very powerful in ranking our website high in the search engines for any given keyword.

What are backlinks? They are links from other sites that will be in the same or similar format to that given in the previous article...

Developing a Good Off Page SEO Plan
More ideas include joining forums that relate to your field and actively participate in them. Put your website link in your signature too. That is part of your off page SEO plan. It gives you backlinks which helps your site appear more credible to the search engines. A very simple, but often overlooked, part of marketing your website includes submitting your website to search engines. Go to the big guys.

Article directory submission is one that many people are still effectively using today. Most are free, so submit away! Social bookmarking is another one. This is a much newer service, but it is a great combination of social networking with bookmarking and rankings. Link exchange is always a good way to get your site out there.

Link baiting is another important part of a good off page SEO plan. Do it for others, and let them do it for you. Share photos too! You can post them on sites like Flickr, Photo bucket, and Picasa. Video promotions are a great way to get viral working in your favor. Get some expert opinions or other valuable information. Let it spread. Press releases are another helpful part of SEO. Get that out there too, and you will find that when people search for your service or product, they can find your press release too. Some other potential sources of good SEO placement include internet classifieds, answers websites, yellow pages, local listings, business reviews, and document sharing.

When it comes to developing a good off page SEO plan, the important thing is to get your website's URL out there, and do it in a good, helpful way for people. That is truly the key to successful SEO planning off your site. Go out and find places that will work for your business type, and promote where you can. Be helpful. Be original. Be interesting. These things will help grow your business.