E-Commerce is commonly known as Electronic Marketing or E-marketing. It's a system of buying and selling items through electronic media, here, electronic media is referred to Internet and other electronic media. Latest survey reports show that the use of electronic trading is continuously growing day after day. Thousands of web portals and applications have been hosted since last two decades.
Various e-commerce hosting providers had been emerged for providing e-business in which the company provides other companies whatever they need to sale, purchase and auction their products and services on the World Wide Web, including various facilities like web hosting and third party services.
Types:-
Following are the widely used terms with reference to electronic marketing.
1. Business to business, which is known as B2B.
2. Business to customer, which is known as B2C.
3. Customer to business, which is known as C2B and finally,
4. Customer to customer, which is known as C2C.
B2B:- l Trading partners are the active participants in this type of business system. The byproduct or finished product or parts are being used by other business organizations. Here one organization manufacturers some products and purchase some parts and again resell them to other business organization. This procedure of marketing is evolving quickly. This type of marketing is commonly known as Industrial marketing.
Application in Industry:-
Buying and selling products and services has become a trend in this globalize world.
Internet has become a vital part of interaction between business organization, its suppliers and customers. Buying and selling products and service on internet is growing rapidly. In this changing environment, in order to compete one needs to have a good command of e-marketing strategy. Darwin theory of survival of fittest can be applied to monitor the business performance because only the organization who can adopt latest technology and expand their business wider can survive in this competing era.
Content optimization doesn't mean that insert so many targeted keywords in your web site. Content optimization means making your web site content more useful to the visitors with that we can attract the search engines also. Remember the ultimately customer is only source of any business.
Roadblocks of Content Optimization
1. Breaking Your Comfort Zone - When you have spent much time working with one particular format of content, it can be intimidating to convert to another. For example, someone that writes articles all the time may be uncomfortable presenting that same content in a video presentation. This can hold some people back from exploring other contexts.
